This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.Inside the New Le Sirenuse Mare Beach Club on Italy's Amalfi Coast

Rachel KingTue, April 7, 2026 at 11:00 AM UTC

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For 75 years, Le Sirenuse has occupied a particular place in the imagination of travelers who make their way to the Amalfi Coast. The Sersale family's hotel in Positano, opened in 1951 in what had been their own summer villa, has become one of Italy's most enduring hospitality institutions as well as a haven for Hollywood stars since hosting the likes of Elizabeth Taylor and Richard Burton. Just as the family still intends, it’s the kind of place that guests return to year after year, and that is what they are striving for with their next project: Le Sirenuse Mare, a beach club five years in the making.

Le Sirenuse Mare—which opens April 23 and will operate from April through October—sits in Marina di Cantone, a fishing village on a quieter stretch of coastline about 25 minutes by boat from Positano. Known informally as Nerano, it has long been an insider destination on the Amalfi Coast, frequented mostly by locals and travelers who know to look beyond the more trafficked towns. The beach club spreads across 27,000 square feet of terraced land that ascends from a pebble beach, with two jetties extending into the sea: one for boat arrivals, the other providing access to a cordoned swimming area.

The club is perched on the tip of the Sorrento Peninsula in Italy’s Campania region.La Sirenuse Mare

Antonio Serale, who learned and inherited the business from his father Franco, one of four siblings who founded the Le Sirenuse resort, describes to T&C that it was a journey in its own right to finding the just the right location for Le Sirenuse Mare.

"We never really found a place along the coast that we could make work for us. Then our two sons, Aldo and Francesco, came back to Positano and that really helped us think that should we have found something, it would have definitely been able to work because we would have had their support,” Antonio says. “Eventually a friend of mine called me. He'd actually called me before, and we'd gone to see a place he has next to his property, not far from the sea, and we weren't really inspired. Then we went back with the boys and, through fresh eyes, we thought it could be the right place."

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The Emporio Sirenuse flagship store, founded by Antonio’s wife Carla and the brand’s first location outside Positano, occupies a 540-square-foot space on the upper terrace.La Sirenuse Mare

Sun loungers and private cabanas line the terraced seafront.La Sirenuse Mare

The next steps were finding the right architects. The architecture was designed by Annarita Aversa of the Milan and Amalfi-based studio Architetti Artigiani Anonimi, who worked with the natural slope of the terrain rather than against it. She also leaned on locally-found materials for decor elements, like handmade terracotta and ceramic floor tiles, chestnut-wood pergolas, and sunshades made from lengths of bamboo tied with fishing twine. But perhaps what is most unique to this beach club than any of the others around it might be its 12 Aleppo pine trees. (After all, no one tree is like another.) The Serale family tapped Paolo Pejrone, a renowned landscape architect in Italy whose client list has included Valentino and the Aga Khan, to design the garden. But his plan surprised Antonio.

“He sat down with a chair and a table in what was just a yard at the time, with the plan in front of him. He looked at the plan, drew 12 circles, and said, 'These will be Aleppo pines. This is first and foremost a garden, and then it is a beach club,’” Antonio recalls. “He took everything and turned it upside down. He said, ‘The trees were here before. This is the feeling we must have, and the trees are the main show.’ So the beach club grew really around his trees.”

A look at one of the Aleppo pines anchoring the beach club.La Sirenuse Mare

The overall concept is for guests to come and enjoy the full day at La Sirenuse Mare. The 180-seat restaurant, open for lunch daily, has a menu reflecting Neapolitan classics with an emphasis on simplicity and locally sourced ingredients. Three bars serve different moods and moments throughout the day, from the retro-styled Bar Mare suited to pre-lunch aperitivos to the Dolce Far Niente Bar, which focuses on house-made granitas and gelato. Rose's Bar serves the beach section of the club. But at the end of the day, while this is a beach club where one comes to have fun, it’s also one where one comes to relax.

Contemporary art is dotted throughout the property, as it is at the 58-room hotel in Positano.La Sirenuse Mare

Flowering shrubs and night-blooming jasmine provide natural outdoor decor in the dining areas.La Sirenuse Mare

“The music will start very softly, and as the atmosphere and the day progress, it will grow a little. But we don't see people turning napkins. We don't see people dancing on tables. We see something that is fun, but within the boundaries of good taste,” Antonio explains. “It's such a thin line. If you go slightly over, it becomes tacky and you begin to cringe. It has to be fun for everyone. If there are two of you at a table, you want to feel that you're in a fun atmosphere, but not one that is only fun for the table of six that has been drinking all day.”

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Source: “AOL Entertainment”